Michele joined the FTTH Council Europe as Digital Marketing & Communications Specialist in May 2021. During the first months of his experience with the Council, he has been responsible for implementing the digital strategy of the association, and contributed to building awareness around the Council’s mission through digital channels. As part of his daily tasks, he set up, managed, and optimized digital marketing campaigns with the main goal of driving consideration, collecting new leads, and enhancing the Council’s image on both owned and paid media.
In his current position as Marketing & Communications Manager, Michele is now responsible for the overall marketing strategy of the FTTH Council Europe. He supports the activities of the committees, oversees the communication services offered to member companies, and drives the marketing strategy of both the Council and the FTTH Conference.
Before joining the Council, Michele worked as Digital Trading Specialist at Sky Italy, where he played an active role in the launch of broadband and triple-play offers in the Italian market. Of Italian origin, Michele holds a Master degree in Web Marketing & Digital Communication from IUSVE University of Venice, and a Bachelor degree in Public Relation from Università degli Studi di Udine.