Christian Hoffmann serves as the industry lead for strategy and consulting business for Comms and Media in ASG, overseeing major clients in these sectors. With about 20 years of strategy consulting experience in Telco, Media and High-Tech, he specializes in digital strategy, process redesign, innovation, restructuring, turnaround, new business development, market entry and major transformation programs. He has recently been involved in projects covering optimization of lead generation in fiber sales, managing the sales funnel vis-a-vis communal villages and shaping and controlling FTTH roll-out programs. Christian received his education from Karlsruhe Institute of Technology (Germany) and UMass Boston (USA).