With 21 years in the industry, Martin heads Analysys Mason's research initiatives related to residential broadband, media and TV. His primary areas of specialisation include broadband QoE, pricing, consumer behaviour, customer satisfaction and consumer-facing marketing strategy. Martin has advised a range of major service providers, regulators, vendors, investment firms and consultancies on different aspects of broadband, TV and media strategy, convergence, access, service and pricing, consumer demand for present and next-generation services.