After a decorated career as a journalist working in the Canadian print and digital newspaper sphere, I entered the telecommunications market nearly a year ago as a communications specialist with Inveniam. As a highly-educated and competent journalist, my skills have allowed me to rapidly understand the state of the telecommunications market in Europe, allowing fast relationship building with organizations like INCA in the UK and the FTTH Council. I am now helping drive the sales team at Inveniam as well as handliung communications, marketing and event duties. Seeing AI and deeptech become the norm in the industry has been an exciting development and it has been emminently clear to me that the time is now for telcos to start leveraging the new wave of technology in their operations in order to stay competitive in a world where revenue per users continues to grow strained.